Influencer Marketing

I manage organic and paid influencer campaigns/relations for a wide range of fashion, luxury, beauty, wine and spirits, and travel clientele.

My experience includes the below:

-Develop and execute start to finish paid/organic influencer strategies for fashion, luxury, beauty, wine and spirits, and travel clientele.

-Manage all seeding/gifting efforts across clients (organize and coordinate requests).

-Liaison directly with influencers to cultivate relationships with clients, including handling gifting, campaign deliverables, etc.

-Manage gifting budget, ensuring high impact and brand alignment while maintaining cost efficiency.

-Support cross functional relations between social and public relations team.

-Connect clients with top tier talent, stylists, and influencers.

-Evaluate and track social coverage/placements + deliver EOM/EOW results, monitor for deliverables.

-Conduct performance analysis to optimize future campaigns and partnerships.

-Build quality targeted influencer lists using data and analytics (Julius, Tagger) to identify and source talent/influencers that fit the creative brief and brand direction (ER, Reach, Audience %, etc).

-Manage all influencer event aspects from building guest lists to directly organizing/inviting attendees (NYFW).

-Scored 650+ organic placements in under 6 months and over 82 million organic impressions.