Influencer Marketing

I manage organic and paid influencer campaigns/relations for a wide range of fashion, luxury, beauty, wine and spirits, and travel clientele.

My experience includes the below:

-Develop and execute start to finish paid/organic influencer strategies for fashion, luxury, beauty, wine and spirits, and travel clientele.

-Manage all seeding/gifting efforts across clients (organize and coordinate sample tracking).

-Liaison directly with influencers to cultivate relationships with clients, includes handling gifting efforts from start to finish.

-Expertise in selecting and gifting brand items within budget, ensuring high impact and brand alignment while maintaining cost efficiency.

-Maintain a wide network/relationships with influencers/VIP/stylists.

-Support cross functional relations between social and public relations team.

-Connect clients with top tier talent, stylists, and influencers.

-Evaluate and track social coverage/placements + deliver EOM/EOW results.

-Conduct performance analysis to optimize future campaigns and partnerships.

-Build quality influencer lists using data and analytics to identify and source talent/influencers that fit the creative brief and brand direction.

-Identify key trends and translate them into pitching moments to highlight hero/energy styles.

-Manage all influencer event aspects from building guest lists to directly organizing/inviting attendees (NYFW).

-Surpassed organic placement KPIs.