Influencer Marketing
I am highly skilled in managing multiple large scale organic and paid influencer campaigns simultaneously for a wide range of fashion, luxury, beauty, wine and spirits, and travel clientele - overseeing sourcing, contracting, content deliverables, performance reporting, and start to finish campaign execution to ensure strategic alignment and measurable results.
My experience includes the below:
-Develop and execute start to finish paid/organic influencer strategies for fashion, luxury, beauty, wine and spirits, and travel clientele.
Handle all steps of campaign including negotiation, contracting, creative brief/content strategy, performance reporting and monitoring.
-Source influencer lists for brand + seeding campaigns across micro to macro creators for paid and unpaid partnerships that align with the client’s creative brief and objectives.
-Oversee all seeding and gifting initiatives across clients - from organizing and coordinating requests to managing outreach, prompting deliverables, tracking coverage, and reporting measurable results (including impressions, PR value, and placements).
Collaborated closely with warehouse teams to coordinate tracking and shipment logistics, ensuring successful delivery and receipt by influencers and VIPs.
-Maintain a loyal network of influencers + creators across lifestyle, fashion, and beauty niches.
-Manage monthly paid + gifted budget, ensuring high impact and brand alignment while maintaining cost efficiency.
-Utilize influencer marketing platforms such as Julius, Creator IQ, and Tribe to proactively research and identify creators with strong engagement rates, relevant audience demographics, and content alignment for each campaign - prioritizing those likely to post gifted products and deliver authentic brand integration.
Additional proficiency in Melio (ACH, Invoicing, etc), LTK, Upfluence, Linkby, Skeepers, and more.
-Support cross functional relations between social and public relations team.
-Connect clients with top tier talent, stylists, and influencers.
-Evaluate and track social coverage/placements + deliver EOM/EOW results, monitor for deliverables.
-Conduct performance analysis to optimize future campaigns and partnerships.
-Manage all influencer event aspects from building guest lists to directly organizing/inviting attendees (NYFW).
-Drove over 165 million impressions for a single client event through strategic influencer partnerships and activations.
Influencer Initiatives
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I’ve led 15+ seeding campaigns for a luxury handbag brand, partnering with more than 200 micro, mid-tier, and macro influencers to generate over 1,000 wins and 200M+ unpaid impressions all through purely organic outreach. Managed 3-4 separate campaigns and product allotment per each gifting season - Fall, Holiday, Spring, Summer.
Sourced lists
Owned outreach and tracking logistics
Tracked campaign performance and gifting placements
Delivered recap reporting
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I manage large-scale gifting initiatives for Wrangler, covering both seasonal campaigns and collaboration collections.
I curate high-impact influencer lists that balance core Western-leaning fashion and lifestyle talent with fresh, trend-forward creators who bring a modern edge. This approach expands brand awareness, reaches new audiences, and stays true to influencers who genuinely align with Wrangler’s aesthetic and want to collaborate authentically.
Additionally I source lists for collab collections, including including Wrangler +STAUD, Wrangler x Stranger Things, Wrangler x Lainey Wilson, Wrangler x Whataburger, Wrangler x Filson and more, ensuring each creator aligns with both brand’s demographics and aesthetic so the product is placed with talent who will deliver authentic, high-impact content.
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Ran organic and paid data backed partnerships for NYC based Med Spa Therapie Clinic. Sourced local talent interested in receiving gifted Botox and laser hair removal treatments and cultivated partnerships frpm start to finish.
Managed outreach and liaised with the Flatiron and UES clinics to coordinate availability and arrange bookings for both paid and gifted influencers. Ensured pre appointment treatment guidelines, FAQs, booking confirmations and logistics were received.
Integrated seasonal/holiday promotions into gifted and paid deliverables ensuring usage of discount codes and booking links to boost sales
From sourcing paid and organic talent lists to negotiating, contracting, content tracking, and performance analysis, I handled the full lifecycle of each partnership.
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Ran organic gifting campaigns for a number of footwear brands including Dingo 1969, Saucony, Merrell, CAT, and Wolverine.
Curated high-impact influencer lists for trend-driven, content-focused, and experiential campaigns.